
Smarter Relocation: Turning a Pain Point into a Competitive Advantage at the Medical College of Wisconsin

Industry
Healthcare
Challenge
The Medical College of Wisconsin identified an opportunity to improve its relocation experience as hiring needs evolved. Rising relocation costs, varied employee experiences across departments, and limited visibility into spending highlighted the need for a more centralized and consistent approach. While some departments developed their own strategies to support new hires, these efforts sometimes led to inefficiencies or misaligned benefits. Other departments, facing resource constraints, were limited in the support they could offer, which impacted the overall relocation experience. These insights prompted MCW to explore a more unified solution to better serve new hires and streamline internal processes.
Results
UrbanBound’s relocation platform has helped MCW reduce relocation costs, streamline policy compliance, and eliminate departmental workarounds. New hires now receive more consistent and comprehensive support throughout their relocation, resulting in a significantly improved experience. Additionally, centralized reporting has enhanced financial visibility and control, allowing MCW to better manage resources and align benefits across departments.
Relocation Software
Recruitment, Retention
“UrbanBound has streamlined our relocation process. We moved from a manual, inconsistent system to a centralized, policy-driven program that not only reduced costs but also greatly improved the experience for our new hires. It’s been a game-changer for both our team and the talent we bring on board.”
Sheena Frydrych
Director, Physician and APP Recruitment

About the Medical College of Wisconsin
The Medical College of Wisconsin (MCW) is a leading private medical and graduate school with campuses across the state of Wisconsin. As one of Wisconsin’s largest research institutions and a top-tier recipient of NIH funding, MCW brings together clinicians, scientists, and students to drive innovation in health and medicine.
With nearly 2,700 providers delivering care across eastern Wisconsin, MCW plays a vital role in advancing patient care, education, and research. Its collaborative environment and commitment to excellence make it an ideal place for medical professionals to grow and thrive.
The Challenge
Before partnering with UrbanBound, MCW recognized the need to evolve its relocation
process to better support a growing number of out-of-market hires. Rising relocation
costs, varied departmental practices, and limited visibility into spending highlighted
opportunities for greater consistency and efficiency. Departments often created their
own solutions to meet immediate needs, which, while resourceful, led to challenges in
organizational alignment. At the same time, manual reimbursement processes and
limited relocation support impacted the onboarding experience for new hires. These
insights motivated MCW to seek a more streamlined, centralized solution, ultimately
leading to its successful partnership with UrbanBound.
The Solution
MCW implemented UrbanBound’s centralized, tech-enabled relocation platform to streamline processes, enforce policy consistency, and align benefits with role types and industry standards. By automating reimbursements and eliminating manual departmental workarounds, the UrbanBound platform delivered greater efficiency and compliance at scale. Leveraging UrbanBound’s technology, vendor network, and negotiated discounts, MCW significantly reduced relocation costs while improving visibility into spend. Employees benefited from a user-friendly digital experience, personalized support, and faster payments—resulting in 97% of relocating employees rating their experience as excellent.
The Results
These improvements have strengthened MCW’s recruitment strategy and supported itsfinancial objectives. With a consistent and competitive relocation program in place, new
hires are better supported during their transition, giving MCW a distinct advantage in
attracting out-of-market talent and enhancing its position in today’s competitive
healthcare labor market. The enhanced employee experience, driven by faster
payments and clear policy alignment, has contributed to increased new hire satisfaction.
At the same time, improved policy control and access to vendor discounts have helped
MCW stay aligned with its cost-saving goals.