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How OSF Healthcare Impacted Rural Physician Shortages Through Strategic Relocation Support

OSF 1

Industry

Healthcare

Challenge

OSF Healthcare, a leading health system with facilities throughout Illinois and Michigan, faced a growing challenge: a critical shortage of physicians, particularly in rural communities. To sustain quality care and expand services, OSF needed to attract out-of-market physicians willing to relocate to smaller towns and underserved areas — a task made even harder by national healthcare staffing shortages

Results

Improved candidate confidence: Prospective hires gained confidence in their moves thanks to community education and personalized support — leading to higher acceptance rates. Stronger employer brand: By showcasing their investment in employees' well-being beyond the job, OSF stood out as an employer of choice, even in hard-to-fill markets.

Relocation Software

Candidate, Recruitment, Retention

osfhealthcare.org
98%
Employee Satisfaction
10/10
Employer Net Promoter Score
200+
Employees Supported
$4,017
Cost Savings Per Managed Move

"UrbanBound was an AMAZING partner in the process. As someone who has frequently transitioned between military and civilian careers, I can attest that UrbanBound provided the best moving experience I have had."

David B.

Specialty: Anesthesiology

OSF 2

About OSF Healthcare

OSF Healthcare is a Catholic, not-for-profit health system founded in 1877, headquartered in Peoria, Illinois. It operates 17 hospitals and numerous clinics across Illinois and Michigan, providing a full spectrum of healthcare services.

The Challenge

OSF Healthcare, a leading integrated health system with facilities throughout Illinois and Michigan, faced a growing challenge: a critical shortage of physicians, particularly in rural communities. To sustain quality care and expand services, OSF needed to attract out-of-market physicians willing to relocate to smaller towns and underserved areas — a task made even harder by national healthcare staffing shortages.

The Solution

In 2022, OSF partnered with UrbanBound to deliver a more strategic, supportive relocation program. UrbanBound provided:

  • Candidate education: UrbanBound’s technology gave candidates personalized access to community overviews, lifestyle details, and housing insights — helping them envision life in a new location.

  • Relocation as a benefit: OSF repositioned relocation from a cash payout post start date to a supported journey, offering support with logistics, housing, and settling in — all powered by UrbanBound’s platform and support teams.

  • Consistency & efficiency: With UrbanBound, OSF streamlined payments, ensured policy compliance, and delivered a consistent relocation experience across all roles and departments.

"UrbanBound is the future of healthcare relocation. The technology gives our newly hired physicians the much-needed support and provides access to relocation consultants; it is the best of both worlds, high touch and high tech."                                                                                                                                                                                                                                                                  - Alex Clayton, Strategic Recruitment

The Results

Improved candidate confidence: Prospective hires gained confidence in their moves thanks to community education and personalized support — leading to higher acceptance rates.

Stronger employer brand: By showcasing their investment in employees' well-being beyond the job, OSF stood out as an employer of choice, even in hard-to-fill markets.

Smoother Relocation: Easier transitions mean faster impact. New hires hit the ground running because they’re less stressed, better supported, and more settled when they arrive.

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